“Karen is the antidote to what's wrong with business in America. Even on the job she's a complete human being with skills and intuition and commitment. She's no "suit". If she says she'll work for you and you're frank and collegial, you'll smile together all the way to the bank. Just don't try to B.S. her. She's got radar that should be outlawed and a gift for turning intentions into action. Not for nothing she was a minister after she was a successful account exec at CBS. Although she started out as an assistant and then as my Research Analyst at CBS in Philadelphia, she always looked beyond sliced-and-diced cold data to find meaning based on whole people. It's not the way they trained CBS research brains at the time. But Karen cut through the psychobabble of psycho graphics and "cloning" (I kid you not) wonderfully. Turns out she was way ahead of the curve. Years later, I was lucky enough to attract her to my fledgling Boston ad agency, Smash (www.smash.com) where she masterminded our marketing, blended "best practices" with best people skills, cultivated the juiciest TV networks and the biggest syndicators in LA and NYC and grew us to 75 people on Newbury Street. Remember, this was mostly early-Internet and early email. Boston was not the hub, not Madison Avenue, yet we handled tv network launches across the US and around the world. Karen made it make sense to everyone. If you're a powerful person with a lot at stake, a big business headache and an obstacle that looks like a killer, here's my advice. Hire Karen, pay her well, answer her every question, do what she asks immediately without making her explain herself, and get the heck out of her way. She smiles a lot. So does Tiger Woods. They both "got game".” Mark Tomizawa, Founder, Smash Advertising
“Karen Waer has incredible business instincts. She brings her great warmth and intelligence to every project, and brings out the best in other people. Best of all, as Director of Sales, she was really Director of Relationships--nurturing our clients and making sure that we worked in partnership, always keeping their business goals a top priority.” Linda Button, Creative Director, Principal, Smash Advertising