Client Appreciation Helps Client Retention

Karen-300x225by Karen Roane, New Destiny Marketing, LLC

I just reread a favorite book entitled “365 Thank You’s – The Year a Simple Act of Daily Gratitude Changed My Life” by John Kralik. I try to read it once a year. Jeffrey Zaslow, coauthor of “The Last Lecture” calls it “Profoundly honest and uplifting,” and I wholeheartedly agree.

Join me in taking a moment each day to appreciate the clients who pay us on time, appreciate our work, continue to work with us and refer us to others. This practice is bound to uplift our spirits, and it is sound business advice since it costs less money to keep a client than to find a new one. Please email me with your best story about how you show appreciation.

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