I was excited to hold my first Community Service Class this week – “Marketing 101 – A Crash Course”. The meeting was hosted by Amy Mangione who is the owner of Fratellos Cafe’ and Catering. I loved the free flow of ideas as we talked about different aspects of writing a Strategic Marketing Plan for your business (writing a step-by-step plan on how to get your business where it needs to go utilizing different marketing techniques).
I was fortunate to have many brushes with fantastic customer service this week. My first was over the weekend at Denny’s where I eat often. When I come in most of the staff greets me personally. I was pleasantly surprised when the assistant manager took a percentage off of my meal ticket because she wanted to thank me for being a regular. Another morning I met a colleague for breakfast at Dunkin’ Donuts and discovered that if you purchase something to eat along with a coffee drink you get free refills. Since I am a recovering Starbucksaholic, I was happily surprised that my Iced Mocha was refilled for free. I ended the week at Fratellos for my class. Amy is a wonderfully giving person and treated all of us to free coffee and tea. This was unexpected and generous since she was already providing the meeting space at no charge. These encounters reminded me how much great customer service can add to the value of an experience and cause long term brand loyalty.