Edward R. Murrow And A Lesson About Creating A Client-Focused Team

by Karen Roane, New Destiny Marketing, LLC

My Father, Robert Taylor, made a career out of heading up the Special Effects Department of CBS Television. Dad got to work with many celebrities including one of the most revered journalists of the time, Edward R. Murrow. His show was called “Person To Person”, and it aired from 1953 to 1959. It was “developed out of Mr. Murrow’s belief that human beings are innately curious,” according to the Museum of Broadcast Communications. The premise was that Mr. Murrow interviewed famous people about normal everyday life. Guests were of the caliber of Jackie Kennedy and Barbara Streisand.

According to Dad, when Mr. Murrow was the Chief Foreign Correspondent for CBS News, England he adopted many English customs. One of these was to wear heavy English wool suits with pants that rose to his chest. Consequently the air conditioning in the studio was turned down to 60 degrees at all times. Most of the crew needed to wear a coat while working on the show.

Dad has fond memories of the crew playing poker with Mr. Murrow before they went into rehearsal each week. And, interestingly, one of Dad’s responsibilities was to make sure that there was Cutty Sark Scotch Whiskey sitting behind the scenery so that at the commercial break Mr. Murrow could walk over and take a sip if he wanted to.

Mr. Murrow won over the crew with his quirky, down-to-earth attitude and accessibility. They not only wanted to work with him but to do their best to make the show a hit. What can each of us do to build a team that produces the finest work for our clients?

If you have any questions about how to create a cohesive and successful client-focused team or have other marketing questions please contact me at Karen@NewDestinyMarketing.com.

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