Accurate Planning = Tangible Results

Many business owners visit Mashable.com when they want to research innovative and creative marketing ideas. Recently Amy-Mae Elliot wrote an article that first appeared in the American Express OPEN Forum entitled the “Top 5 YouTube Mistakes Committed By Small Businesses.”

Amy-Mae suggests that going into a marketing project with “unrealistic expectations, thinking small, treating a viral video as a commercial, putting all of your eggs in the YouTube basket and basing success on view counts alone” are not wise. Mashable includes an interesting video example for each point.

I would add that creating a small business marketing plan before you launch a project should incorporate your mission, vision, unique selling proposition, accurate targeting of your client/customer, measurable goals and a timetable for results. This way your expectations will be on target and results can be more accurately assessed.

If you have questions or would like to discuss how New Destiny’s small business marketing services could benefit your business please contact me at 623-806-5547 or mynewdestinymarketing@gmail.com

To read the Mashable article please go to the following link:

http://mashable.com/2011/03/27/youtube-marketing-mistakes/

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