“Marketing 911” Group
A solid marketing plan is launched after much planning and thought, and we eagerly await spectacular results. Time passes, but our goals are not quite achieved. Doubt can settle in as our mind races to possible solutions.
Should we make a change? Perhaps, but what at first appears to be a fix may not be the best way to reach our long-term goals. Questions should to be answered including has our target market changed behavior, has the marketing vehicle we are using become less effective, or does the original plan need a little more time to work?
If faced with this situation seek guidance from trusted advisors to help you brainstorm through the problem. It is important to build long-term relationships with others who care enough about you, and your business to give you truthful advice when you ask for it.